Most of us are not aware of
the fact that we can buy original jewellery online. These are not costume
jewellery but jewellery made of real gold, platinum and silver. Most of them
have stone work and enamel coating too. This means that every type of
jewellery, which is available in the retail jewellery stores, will be available
to you online. You can easily make these exquisite pieces your own by a few
clicks. It seems like a good deal but there are pitfalls and traps. These are
lying in wait for the naive customers to walk right into them.
Many customers have been
tricked and they do react. The famous online jewellery store carat lane has to
deal with many such problems on a daily basis. The carat
lane customer care executives have to field questions about delivery
status, refund of money and even wrong deliveries. If you have a complaint against carat lane then you
can also contact their customer service personnel and hope to get a reply.
The payment mode also
involves a bit of risk. The payments will have to be made by credit cards.
Especially if you are ordering custom made jewellery. No jewellery store will
have a ‘cash on delivery’ option. Once you make the payment and the money
leaves your account, the rest will depend on your luck. If the jewellery
reaches you on time without damage then consider yourself lucky.
Returning the product will
also be difficult. You have to clarify their policy of refund before you order
the item. If you do not then your case may also end up on the carat lane
complaint list. One of the disadvantages of this concept, of online
jewellery shopping, is that you cannot try on the piece of jewellery and see if
it suits you. You have to decide on the photograph given on the site. You
should remember that the colour of the stones used in the piece may look
different in daylight. Keep these factors in mind while
making the purchase.
I am writing on consumer rights
and other relevant topics related to consumer welfare. I am handling a customer forum to get consumer complaints resolved.
Many customer care centres do not respond like customer care.
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